Effortless Blonde, Expertly Crafted.
BLONDE.LAB is pure blonde expertise.
Founded by professional stylist and blonde specialist Caroline Rohwer, we blend Swiss precision with salon-level performance. Every formula is expertly designed, every result visible.
Because blonde isn’t just a colour – it’s a mindset.
FOREVER BLONDE.
Blonde, but Better.
We use cutting-edge techniques and high-performance products to keep your hair looking its best—because blonde should be glossy, never dull. From bond-building treatments to shine-enhancing toners, our process ensures your hair stays strong, luminous, and full of life.
Meet the Founder
Caroline on Blondes, Beauty & The Perfectionist
Step into the story behind THE PERFECTIONIST — our game-changing mousse series created exclusively for blondes. In this short interview, founder Caroline Rohwer shares what inspired her, what makes these products so effective, and why this is the next step in blonde care.
THE RESULTS
THE SALONS
THE COLOURS
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